How much does a Chromecast with Google TV cost in Europe in 2026? The short answer: the 4K model typically sells for around £60 in the UK and around €70 in most of Europe, while the HD model goes for around £35. But there is a catch you should know before buying, because Google has moved on from the Chromecast name.
Here is the full picture: current prices, where to find the cheapest deals, and whether you should buy a Chromecast at all in 2026 or get the Google TV Streamer instead.
Current Chromecast Prices in the UK
These are the typical retail prices you will see at major UK retailers. Actual prices move around, especially during sales.
- Chromecast with Google TV (4K): around £59.99 at full price, often £39.99 to £44.99 on sale
- Chromecast with Google TV (HD): around £34.99 at full price, often £24.99 on sale
The 4K model is the one most people should look at. The HD model only makes sense for an older 1080p TV, and even then the price gap is small enough that the 4K version is usually worth it for future-proofing.
Current Prices in Europe
In Germany, France, Spain and most of the EU, pricing follows a similar pattern:
- Chromecast with Google TV (4K): around €69.99 at full price, often €49.99 to €59.99 on sale
- Chromecast with Google TV (HD): around €39.99 at full price, often under €30 on sale
Prices vary a little by country because of VAT differences, but not by much. Amazon’s local stores (amazon.de, amazon.fr, amazon.es) are usually the cheapest, and they run the same sale events as Amazon UK.
The Big Catch: Google Discontinued the Chromecast
Here is what most price guides will not tell you clearly: Google discontinued the Chromecast line in 2024. The replacement is the Google TV Streamer, a small set-top box rather than a stick, priced at £99 in the UK and around €119 in Europe.
What does that mean for you? Retailers are selling through remaining Chromecast stock. That is actually good news for bargain hunters: as stock clears, discounts get deeper. But it also means that once a retailer runs out, that is it. If you see a good price on a Chromecast with Google TV 4K, it may not be there next month.
It also means no new Chromecast models are coming. Software updates will continue for a while, but the future of Google’s TV platform is the Streamer.
Where to Buy the Cheapest in the UK
- Amazon UK: usually the lowest price, and the deepest discounts during Prime Day (July) and Black Friday (November). Set a price alert and wait if you are not in a hurry.
- Currys: often price-matches Amazon and runs its own promotions. Worth checking during bank holiday sales.
- Argos: competitive on the HD model in particular, with same-day collection.
- Google Store: rarely the cheapest, but occasionally bundles the Chromecast with other Google hardware.
In Europe, the equivalents are Amazon’s local stores, MediaMarkt and Saturn in Germany, Fnac and Darty in France, and El Corte Ingles in Spain. The pattern is the same everywhere: Amazon sets the floor, others match it during big sales.
When Do Prices Drop?
Chromecast prices follow a predictable rhythm. The deepest discounts land on:
- Black Friday / Cyber Monday (late November): the biggest cuts of the year, often 30 to 40 percent off
- Amazon Prime Day (July): nearly as good as Black Friday for Chromecast specifically
- January sales: solid discounts as retailers clear holiday stock
- Spring sales (March/April): smaller but real discounts
If you can wait a month or two for one of these events, you will almost always pay less. Paying full price for a Chromecast in 2026 only makes sense if you need one this week.
Chromecast vs Google TV Streamer: Which Should You Buy?
This is the real question now. Here is the honest comparison:
Buy the Chromecast with Google TV 4K if: you find it under £45 (or under €55), you want a simple stick that hides behind the TV, and you do not need the latest hardware. At clearance prices, it is one of the best value streamers available.
Buy the Google TV Streamer if: you want Google’s current platform with longer software support, you like the idea of a proper box with an Ethernet port, and you are happy to pay £99. It is faster, has more storage, and doubles as a smart home hub.
Buy neither if: you are deep in the Amazon ecosystem (a Fire TV Stick 4K Max on sale is cheaper and excellent) or you just want the cheapest decent 4K stick (look at the Roku Express 4K).
Is the Chromecast Still Worth Buying in 2026?
Yes, with one condition: the price has to be right. At £40 or less, the Chromecast with Google TV 4K remains a fantastic buy. The software is mature, every major UK and European app is there, and it does everything most people need.
At full price (£60), it is harder to recommend. For £99 you get the newer Streamer with longer support, and Fire TV alternatives undercut it regularly. The Chromecast’s value in 2026 lives entirely in its discounts.
For our full hands-on verdict after 8 months of daily use, read the Chromecast with Google TV 4K review.
How to Never Overpay: Track the Price
You do not need to guess when a sale is coming. A few free tools do the watching for you:
- Amazon UK: use a price tracker like CamelCamelCamel to see the full price history of the Chromecast listing. If the current price is near the all-time low, buy. If it is near the top, wait.
- Europe: idealo and PriceSpy cover most EU retailers and show you who is actually cheapest right now, including shipping.
- Set an alert: most of these tools let you set a target price and email you when it drops. Set yours at £40 for the 4K model and forget about it until the email arrives.
This takes five minutes to set up and is the single easiest way to make sure you never pay full price.
The Bottom Line
Expect to pay around £60 (€70) at full price for the Chromecast with Google TV 4K, but never pay full price if you can avoid it. Wait for a sale, pay £40 to £45, and you have one of the best streaming bargains in Europe. Just remember that stock is finite: Google has moved on to the Streamer, and when the Chromecasts are gone, they are gone.
Prices are typical UK/EU retail prices and change frequently, especially during sale events. Always check the live price before buying.
